World Vision has only one logo. No other logo or graphic mark may be used to advertise, market, or communicate a World Vision product or project.

All of the graphic elements (horizon, logotype, cross/star, white background, and registration mark) must always be shown together as displayed here. None of the constituent elements of the logo may be shown separately in any context.

Logo use

  • The World Vision logo must always be reproduced from the original .eps vector or original .jpg bitmap artwork. Never recreate the World Vision logo.
  • The World Vision logo should always appear in the upper left corner of the website, with the horizontal tagline “lock-up”.
  • When the World Vision logo is used on external sites, the logo should always link to worldvision.org.
  • The World Vision logo must always appear on a solid white background.
  • The World Vision logo must always have adequate “padding” around the edges. Use the measurements below to ensure adequate protected space between the logo and any surrounding text or images.

Logo spacing